BRAND
Name and brand identity for Tropic ‘c’ Chic, Tropic ‘c’ Chic is a brand that will accessorize your look with a unique refined tropical style.

CHALLENGE
What was very important in this design is that a shrimp was processed. This mainly had emotional value for the customer. It was also intended that it had a feminine and chic look. What only happens when you have to put in a shrimp is that it already looks like a fish restaurant, which of course is not the intention.

OUTCOME
I kept the design as minimalistic, to make the logo appear as clear and powerful as possible. I have merged the tentacles together at the top of the logo in a way that it has a chic look. The typography has been chosen from a number of proposals, which I collect together, which fits best in the design of the logo.

inspiration

It was also very difficult to shape the shrimp in such a way that it got a feminine and chic look. Where I finally ended up is to place the shrimp on the face of a woman, so that it became more of a head accessorie.

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