Luciano Hiwat

BRAND
Created a full brand identity name, brand value and logo design for Stronger Body Stronger Mind. For a personal trainer based in Rotterdam and surroundings, who provides massages, bootcamp, strength, cardio and boxing training.

CHALLENGE
The body and the mind are strongly connected with each other, so it is also important that you give these 2 elements enough love and attention to stay in balance as well as possible.

OUTCOME
A strong arm in a Yin and Yang form, that radiates the energy force, on top of the form of a mind where it all starts. The yellow color of the brain, which stands for energy, surrounded by the color green, which stands for life and growth. A rude font that radiates power with an oriental look that connects with the yin yang.

Moodboard

The brain that controls the body and the power that is extracted from the body, both in control for a harmonious balance.

colors

The color yellow here stands for stimulating the mind, self-confidence, gaining wisdom and inner energy.

The color green is from nature and growth. A soothing color that has a calming effect on body and mind, as well as representing intelligence and healing.

Energetic yellow

Mindful green

shape

The shape of the brain as the mind with the colors energetic yellow and mindful green. This form is behind the yin yang bieps because the mind is the base and it directs the body.

The yin yang bieps in the colors black and white where these are in balance with each other. With the good in the bad and the bad in the good.

The mind

The body

typography

A matching typography has been selected for the brand identity of "Stronger Body Stronger Mind". "Excelsior sans" this font radiates power, just like the Yin Yang bieps in the logo's logo. Due to its thick letters and angular end, it has a tough look that fits with the philosophy of the brand and which is reflected in the services of the company.

BOUND BY GOOD ENERGY.

Bound by good energy.